Where Love, Loss, and Legacy Begin

At Precious Wings, our story is rooted in lived experience, deep compassion, and a shared understanding of the overwhelming grief that follows the loss of a child. Founded in 2013 by Kerry Gordon after the stillbirth of her son Toby, Precious Wings began with a simple but powerful goal: to offer comfort and connection to families navigating unimaginable loss.

Why We Exist

We understand that losing a child—whether during pregnancy, infancy, or at any age—is one of the most devastating and isolating experiences a family can endure. Our work is built on the belief that no family should walk this journey alone.

What We Do

Through memory boxes, peer support, bereavement education, and community outreach, we help families create lasting memories and find meaning amidst their grief. Our programs also provide health professionals with the tools and confidence to offer compassionate, informed support.

Learn more & get involved

This shop is just one part of our work. For our full story, hospital programme updates, events, and all the ways to help—donate, volunteer, fundraise, or partner—please visit the main Precious Wings website.